If a good portion of their clients come from their local area, then you should take some steps to make your business “locally famous.”
It is not difficult, but it does have the consistency and commitment to build the reputation of your company in your local market. The big news is that very few of your competitors are doing. Therefore, if the team decides to take this option, quickly a steady stream of local leads for your business is generated.
Here are my best tips to make your brand well known in the local market:
1) Develop relationships with business reporters:-
Most cities have several business publications carrying the two measures to take to survive in the world of Internet biased today are: 1) Tell more stories about local businesses and 2) Move all of your publishing efforts for the online world.
This means they need – and care about – their experience more than ever. And, like you, they are people who value relationships. So invite your local business editor and / or reporter to eat (if they can not do, and then bring coffee and donuts – Yes, really). Ask them how they can help support their efforts. Examples of things that may need to include quotes from experts, industry trends, interesting or troubling news in your industry, changes in leadership, opening new jobs, and so on.
(NOTE: Do not confuse them when they are at the deadline).
2) Contribute content publishers guests for local businesses
As I mentioned in Step # 1, the editors of local businesses have shifted their focus to the online realm. This means they are in a constant search for great content related to local businesses. You have the opportunity to demonstrate his experience as a guest contributor as I did in this article on the basis of Oregon Business Purpose. If you are an authority in a specific area of knowledge, which may even be able to get a place as a regular contributor.
3) Appoint your business and the people of awards and local lists
Local business publications and organizations have a number of awards and lists and are always looking for interesting companies to stand out. Examples in my local area Portland include things like the 100 best companies to work for, Awards Orchid (in honor of the best women business leaders), 40 under 40 (recognizes entrepreneurs highest performance young), the best CFOs in Portland, Oregon manufacturing companies, and so on.
Recipients of these awards received a lot of press when received. Using Google to find out what local lists and awards are a good choice for business and people. Then nominate yourself. Remember, if you do not enter, you’ll never win – and it takes a little work, this eliminates a lot of its competitors right off the bat.
4) View network events to find the right fit, then attend
Although I’m sure you’ve already considered networking as an option, you may not have considered is looking for the networking event does fit.
Because your time is valuable, you should only attend only those groups of networks that allow you to meet your target audience. That’s why I recommend shopping around for several months. Look online and ask friends for recommendations business. Attend a few each month to see if their main buyers are actually attend them. When you find groups of gold, then (and only then) it’s time to engage in regular attendance.
5) Never go out to eat alone
You have many people in your local area you can connect with your next new customer. But if you are not meeting with people on a regular basis, then my friend, you are missing a great opportunity.
Take people you meet for lunch or coffee. Tell them what’s new in your business and explain that you are looking for new customers. Ask them about what’s happening in your life and how you can help. The power of people is exponential – thus extending your home network by connecting continuously. The more you take the opportunity to maintain and expand its relationships with people, the more it will refer people to your way.
6) Create relationships with customers amazing
Part of your sales force can be excited to customers. If you do everything possible to delight them, they will see a continuous flow of your friends happy to be your next customer. Continuing to communicate and educate your customer after the initial sale is a big step in this direction. Serve them better than anything else out there.
Once you have delivered service, take the time to learn the track if they need anything else from your company. You can also take a client shower with recognition – surprise them with a card on her birthday, send handwritten thank you notes, invite them to events valuable education, facilitate events of peer-to-peer networks and present members to be added success for them value.
Making your business “locally famous” encourage customer loyalty, referrals to promote, introduce new businesses, and help strengthen their brand against competition. These strategies do not require much money, but they will take time and effort. But remember, you’re not just bringing in leads, that is establishing relationships and building the reputation of your company … and that’s the kind of lead generation to keep paying for months and years to come.