The Internet has changed the way we live and conduct our businesses and our lives in general. All we have to look for is literally in our hands. Information, products, services, references, all within a mouse click or keyboard pad away.
The convenience of the Internet has made it necessary to create an online presence.
But with the growing number of businesses that proliferate on the Internet, it is no longer enough to have an online presence.
You have to improve.
Enter Search Engine Optimization or SEO; a number of methodologies, techniques and tactics used to increase the number of visitors to a website by improving its position in search engine results page SERP.
In short, if you want to be found, it is absolutely necessary to optimize your business website.
Here are five (5) reasons why your company needs SEO.
1. Companies are now ready Online
93% of people who are looking for products and services that make it through a search engine. Therefore, if your business is not online are denying your business the opportunity to be found by three billion people searching on the Internet every day.
Now companies are positioned online
Building a website is just one component of your overall strategy. Your website must be found in order to generate business and in the virtual world, which has to do with the search rankings. Companies are investing in strategies for senior up for the coveted number one search.
With nearly a billion websites operating on the Internet, competition for search ranking has become stronger. While the number one can be a challenge, it is important to draw attention immediately as 75% of Internet users do not go beyond the first page of search results.
SEO plays a key role in having your website and find in conjunction with other online marketing strategies such as social networking and blogging becomes a powerful tool for improving your search rankings.
2. SEO is a profitable strategy
About 75% of the rate of SEO marketers as excellent in terms of return on investment. This is because the SEO is one of the most affordable online marketing tools and produces consistent and effective results.
SEO is not only affordable; It is cost effective because it can be adapted to your needs and budget.
The techniques of keyword analysis, link building and other SEO are not implemented in a one size fits all. Research needs to be done in your target audience to know with certainty how the SEO strategy should be designed and implemented.
Therefore, we can infer that SEO is an investment that pays dividends in the long run. It does firmly focusing their marketing efforts squarely to your target audience.
In a way, SEO becomes a measure of productivity. Every dollar spent on SEO can be evaluated on profitability it generates.
3. Generate SEO traffic with high conversion rate
SEO generates traffic with high conversion rate
As discussed previously, SEO involves research; It is a highly segmented process to the last detail.
Through keyword analysis, SEO can determine the size of a market and the population of consumers who are looking for the right word.
There are some SEO professionals that make up the reasoning of behavior and discover the intent behind the search for specific keywords.
By identifying intend to successfully address the needs, concerns and problems pre-occupy your target audience will be able to build trust and establish a good profile of the reputation of your business is the most qualified.
This results in a higher conversion rate of visitors to sales to your website.
This is an excellent tool for competitive analysis and keyword research: SEMRush.
4. SEO takes advantage of weak competition
SEO has become increasingly popular in recent years that it would be very difficult not to find a business that has not integrated into its marketing and promotion strategy.
But not all companies use SEO and can not be used properly.
good SEO strategy designed to position your company in the traffic collecting these search results. professional experience of conceptualizing this approach is necessary.
Business owners must understand that SEO is a specialization. It is not a task that can be learned overnight and applied successfully.
Using the same analogy in building a website, which has one designed by a professional will give better results than one that is DIY or indeed in the basement of the old cousin of 15 years of a best friend.
In addition, those who do not believe in SEO capabilities and the use of traditional marketing strategies will be exposed because of their weaknesses.
In a study by Ipsos OTX, which revealed that 71% of a sample population of 5,000 smartphone users have looked for an article because they saw an ad online. good SEO strategy designed to position your company in the traffic collecting these search results. professional experience of conceptualizing this approach is necessary.
On the other hand, traditional marketing systems are too broad in scope. Messaging is largely dispersed and filtered in a market that can not even show interest in your product or service.
5. SEO evolving for more opportunity
The best aspect about SEO is that it is a dynamic process; It evolves as markets evolve.
While the techniques and methodologies can only undergo a change, the application will evolve to adapt to the demands and will of the market.
What makes SEO work is that the market respects and recognizes its uncertainty and unpredictability.
Markets consist of humans who are prone to emotion and therefore be subject to factors that influence different levels. Tastes, preferences and demand patterns are always subject to change.
In the same context, your website and online marketing mix should also remain dynamic. These can never remain static within the ever-changing, ever-evolving virtual world of the Internet. SEO is highly measurable can be assessed, evaluated and revised to reflect changes in the market.
As the world continues to capitalize on the possibilities and Internet capabilities, the value and importance of SEO will continue to increase. It has become the crucial point by which all online marketing strategies are levered to maximize their effectiveness.