2016 is just around the corner. The countdown has begun. But wait, are you ready for 2016? We all know that the New Year will bring to light a whole new series of changes in the way companies market their products and services, vendors try to improve their ranking with the optimization of search engines (SEO), how people surf the web and more.
According to hubspot.com, in the US alone, an average of 12 billion web searches are conducted each month. optimization of search engines (SEO) will gain more importance than anything else, because it helps drive quality traffic, greater visibility, boost your brand and give your business the credibility it needs to succeed. After all, what is the point of creating both content and graphics if not visible to the public when the search query is executed.
In 2015 vendors has also given the value of optimization of search engines (SEO), adapting its content to the needs of customers and mobile optimization for best results. After all, 50% of all mobile searches are conducted in the hope of finding local results, and 61% of searches resulting in a purchase, according to seo.black-iz.com
seo.black-iz.com suggests optimization of search engines (SEO) is the process of directing traffic from the “organic” sources and “paid” to win the rat race ranking in the results pages of search engines (SERP). Although search engine rankings are changing from time to time (which is normal), make sure you have built your site properly and regularly publish quality content to drive a steady stream of traffic to your pages. An article in e.black-iz.com states that the average length of content of a website that is among the top 10 results of a keyword in Google has at least 2,000 words.
Wondering what optimization of search engines (SEO) trends which trends will turn out to be the major successes of 2016 are they? Do not worry. Below we bring you an exclusive exhibition of the latest trends in optimization of search engines (SEO) and developments that are set to shake the world in the year ahead. Have a look!
1. Content social prominence will
In the coming days, the content of social networks like Facebook, Twitter and LinkedIn will gain more importance in the SERPs. Already, 76% of marketers use social networks to support and promoteoptimization of search engines (SEO), cites an article published in Impactbnd.com. In 2016, vendors will do everything possible to make your Facebook posts or tweets rank higher in the SERPs.
It is not surprising that! We anticipate that more social media content will be indexed in Google and other search engines like Bing and Yahoo. In turn, the blurring of the lines between the ‘web’ and ‘social media’ in terms of optimization of search engines (SEO) strategies. Therefore, you are ready to find, collect and use your social value content to optimize your site for maximum visibility. For brands, social networking profiles are among the first results in search listings. For example, if “Designhill” on Google, the Facebook page of the company, find the profile Twitter and LinkedIn page listed as the top listings. See for yourself!
Blog.kissmetrics.com claims links to content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social support networks, the search engine crawlers to understand which websites are credible and should be classified why keyword phrases.
2. The videos still rule
We all know that videos are a great way to keep captive audience and entertaining. But you know that sufficient video use, can improve the ranking of your site in the SERPs. A marketing report states that Earth’s videos make 62% of all Google searches universally. Moreover, Google has begun to pay attention to mixed / search results. Why not take this opportunity to appear on the first page of search results by including shared video content? According to Quicksprout.com, videos are 50 times better page ranks in Google organic and against the results of flat, static text. In addition, video searches Garner 41% higher click-through rate compared to the plain text content, static, according to Relesoo.com.
Many vendors chose to drive their modern engine with optimization of search engines (SEO) video marketing fuel in 2015. And we predict that more suppliers and companies adopt the trend of the videos in the coming year as well. It takes a look at what a search result mixing resembles the search query “777 built in 4 minutes.”
Now, the only way it appears in the pages of the search engine of this type is to upload their videos on You Tube or through video optimization of search engines (SEO). It is important that Google is able to find your video content, the success rate and display the video content when specific keywords as search terms are entered.
3. mobile optimization will become Crucial
It is the business website for mobile? Your audience is no longer in a place that is, is. People use all sorts of devices such as tablets, smart phones, laptops, watches phone to surf the Internet. With this in mind, a lot of mobile friendly brands was in 2015. And we anticipate that more brands will deal with this trend in the coming year. mobile optimization will become the norm rather than the exception. Therefore, it is time to change your way of conceptualizing and developing strategies of SEO for mobile search.
Neilpatel.com states that the total number of searches on mobile devices has seen a 43% increase year after year. In addition, mobile websites Google algorithm update this year are ranked ensures optimized mobile search to boost search. As more and more people use mobile phones to surf the Internet, Google decided to make it easier to find relevant websites, optimized for mobile. So, now mobile optimization is used as a factor in ranking search results. If you’re still not convinced, here they are just 5 statistics that make you go mobile in 2016.
4 out of 5 consumers use smartphones to shop. (Source: Convinceandconvert.com)
70% of mobile searches lead to action online within an hour. (Source: Socialmediatoday.com)
More than 1.2 million people access the web from their mobile devices. (Source: Mobify.com)
global mobile traffic now accounts for 15% of all Internet traffic. (Source: Newtarget.com)
95% of smartphone users have looked for local information. (Source: Adwords.blogspot.com)
Therefore, make sure that the mobile optimization is high on optimization of search engines (SEO) strategies for next year to stay ahead of its competitors instead. Make sure everything in place, from mobile sources and color logo design content is optimized.
4. voice search feature is a necessity
These days, people are using voice search just go because it’s more comfortable and safer, especially when someone is driving or multi-tasking. It is becoming a large part of mobile phone use, since it has eliminated the pain of writing the key to running a word search query. Almost all mobile devices have a voice search functions. The popularity of voice search has been stimulated by Microsoft, Google and Apple to launch their own versions of advanced wizards that answers voice – Cortana, Google Now and Siri.
Even ‘Pizza Domino’ has a “feature requests voice. However, make sure your content is easy to search through voice search by using keywords long tail, which are more likely to be spoken conventional keywords. Study Google is the voice search is used primarily for directions. for adolescents, with a voice search while watching TV (59%) and at the same time with friends (57%) are cases highest use, according to marketingland.com. as adults, more voice search is done while watching TV (36%), followed by time with friends (24%) and during cooking (2. 3%).
5. Adding content will be bigger and better
According to Digitalcurrent.com, Knowledge Graph, wiki, local, maps, social networking, news, images and videos make 85% of Google search results. These statistics indicate that people now looking for sources that provide all information relevant to a particular issue or topic in one place.
A blog published in imediaconnection.com explains that the aggregation of content is a convenient way to find, collect, amass, consolidation, reporting, sharing and viewing content around predetermined criteria to attract public objective. If you are also planning to do, make sure you collect the content and cure of different sources, high authority and display it in a place for users to see to build your authority.
A great example of content curation use the humble newsletter, following Project Dave Pell, who has accumulated more than 160,000 subscribers to your email every day, sharing the most interesting stories in business, culture and technology, said Jeff Bullas article. Another example is Inbound.org which was built by Moz and HubSpot to increase its reach even further.
6. The mania mobile applications will grow
According to Tech Crunch, mobile applications represent 52% of all time spent online digital media. Another report available on the Internet reveals that mobile users spend 89% of applications use of time. That is why more and more companies plan to explore the advantage of mobile applications.
As discussed above, the use of mobile phones to search the Web is a place of all time and applications only make the job easier. Only a few years and mobile applications are sure to dominate desktop and mobile websites. An article in searchenginejournal.com says that 85% of people prefer native mobile applications to websites. its reference mark is present in the name of the application and make sure you have an insufficient connection with applications for better search ranking must also ensure that application optimization SEO tops the list. There are several brands that benefit from the outstanding visibility of mobile applications in organic search results of Google. Take a look at what happens when you search on Google eBay. The URL of the page application presents a powerful opportunity to “occupy” the first page of Google SERPs.
7. Local SEO to be even more important
This trend is stronger only in recent years. According to Entrepreneur.com, local optimization of search engines (SEO) is likely to get a solid foundation in the coming days. As a seller, you have to tell Google where you are and what you are offering so that your chances of appearing on pages, especially in front of the right audience, increase. Is essential to their local pages include company name, address, etc., with Google, Yahoo and Bing.
Since Google came out with its updated “Pigeon” Local optimization of search engines (SEO) has become important forcing companies and suppliers to focus on a local tangent. Therefore, make sure you have positions of keywords and location customize the specific content based on their target audiences to stay ahead in the game in 2016. Check out some statistics to know the benefits of ranking in local search results .
local searches take 50% of mobile visitors to visit the shops within a day. (Source: Searchengineland.com)
60% of consumers have used local information in ads. (Source: Business2community.com)
50% of mobile searches are conducted in the hope of finding local results. (Source: Business2community.com)
Your profile in local pages can increase consumer engagement with your business and ranking. For example, check out this example of three hospitals. Which has the largest number of observations that ranks first. (Image Source: Search Engine Journal)
In conclusion, it must be ensured in expanding their presence in social media, video infusion of your business in the content of what the page 1 ranking on Google is obtained.
A good ranking ultimately helps build a strong influence and publish its brand name among its audience. Therefore, any last update of Google and trends in the search rankings to shine in the crowd is not lost. The best optimization of search engines (SEO) strategies you have, the more benefits they will have.
Therefore, they concentrate on creating content and fresh quality can and promote it in all social media channels like Facebook, Twitter, LinkedIn, etc. Only by doing this, you will find that your search rankings have improved greatly measure. The next step would be to maintain range by posting fresh and unique content and videos regularly.
Although trends are changing, we hope that these 7 optimization of search engines (SEO)trends are likely to dominate the scene in 2016. While some dinosaurs, some evolve and last longer than the rest die out. However, we are confident that by adopting these trends can lead the market in the new year.
Have we missed something important? Please leave your comments and let us know.