Search engine optimization is now more important than ever and it is necessary for every web master to understand the true meaning of SEO, and the opportunities created for each company.
What is SEO?
Search engine optimization or SEO in short, is a set of rules that can be followed by site owners (or blog) to optimize their sites for search engines and thus improve their search engine rankings.
Moreover, it is also a great way to increase the quality of their websites, making them user friendly, faster and easier to navigate. SEO can also be considered as a frame, since the entire process has a number of rules (or instructions), a number of stages and a set of controls.
Search engine optimization is essential because:
The majority of search engine users are more likely to choose one of the top 5 suggestions for the results page, so take advantage of this and gain visitors to the website or your clients to your on-line store will be classified as higher.
SEO is not just for search engines, and good SEO practices improve the user experience and usability of a web site.
Search engines trust and have a presence in the top positions for the keywords that a user searches increases trust the website.
SEO is also good for the social promotion of your web site. People who find your web site by searching on Google or Yahoo is more likely to promote it to Facebook, Twitter, Google+ or other social media channels.
SEO is also important for the smooth running of a large website. areas with more than one author can benefit from SEO directly and indirectly. The immediate benefit is to increase the traffic of search engines and their indirect benefit, is a common framework (questionnaires) for use prior to the publication of content on the site.
SEO can put you ahead of the competition. If the two sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
Introduction to SEO for Beginners
For beginners to SEO the above definition may sound complicated, the more simple terms Search Engine Optimization is a way to improve the web your site, so it looks closer to leading positions in search results in Google, Yahoo, Bing or other search engines.
When you perform a search on Google (or any search engine) the order in which they appear to return results based on complex algorithms. These algorithms take a number of factors into account to decide which site (or blog) should appear in the first position, second position, etc.
Optimizing your website for search engines will give you an advantage over non-optimized websites and increase your chances to rank higher.
What are the main stages of the search engine optimization process?
As mentioned above, SEO is not a static process, but rather a set of rules and procedures. For simplicity if SEO can be divided into two main stages:
On-site SEO: What rules in your site will be applied to be search engine friendly
Off-site SEO How to promote your website or blog, so that it can rank better in search results.
In my search engine optimization tips for beginners article I will explain with examples of the 15 most important rules for on-SEO website. These are simple tweaks you can make to your web site and increase your search engine visibility. If correctly followed these 15 SEO tips will also increase the usability and reliability of your website or blog.
In addition to the above instructions, the structure of a website is also very important for the purposes of SEO. In my article: the importance of website structure for SEO optimized website you can read about the basics of an optimized website. Which pages should not be missing from your website is a part of quality and because navigation structure and the URL is critical for good SEO?
If you have watched these two factors, namely the structure of the website and SEO tips, then this is all you need to do to help the search engines trust the website. There is no need to spend more time than necessary with on-SEO website should not over optimize your website or blog, can sometimes (under certain conditions) produces the opposite effect.
Off-site SEO is generally known as link building, but I prefer to use the term web site promotion of the right way to promote a website involves much more methods and techniques build links.
Generally, search engines try to find the most important web pages and to show those first, when a user enters a search query. One of the factors for determining the location of a web page will appear in the results is the number of inbound links.
Incoming links are a sign of confidence and depending on where the links come, can significantly affect the position of your classification (either positive, if links from well known and trusted sites or negative if paid links, article directories, link farms etc.).
What can you do to get more links?
This is a very good question and I’m sure that if you search the Internet for that phrase will get a hundred different answers. In my opinion, and this is what I will try to explain on this website, you should forget about building links and concentrate on creating good quality content for your web site.
Good content will get your physical connections that in turn will give you good rankings and traffic. If you try to buy links or get the easy way (read this: Posting Comments for links), you may have a temporary success and then see your web site disappear from the top pages after the next update of Google.
What is the difference between SEO and Internet Marketing;
Some people often ask me “Is SEO the same internet marketing;” The simplest answer I can give is that SEO is one of the tools available in your arsenal in Internet Marketing. There is an Internet Marketing as such, but can be part of your overall internet marketing campaign, which usually includes other things such as the promotion of social media, content strategy, etc.
Good content is still the most important factor for success, with or without SEO
Before closing this introduction to search engine optimization should be very clear in your mind that SEO can not help you if you have good content.
In other words, if you try to SEO a website with not very good content your chances of success (long term) are minimal. On the other hand, a site with good content can do well with or without SEO. SEO will only give the site an extra boost.
SEO is a must for any web property
To summarize, search engine optimization or SEO is a way to optimize your website so that search engines will better understand and give you higher rankings. It is important, since a good SEO approach may drive more traffic to your website, blog or on-line store and win more customers, make sales and fulfill your business purpose.