The official debut of Infinix Mobile took place in 2013. The company’s headquarters are in Hong Kong. Shanghai, China, and Paris, France, are home to their R&D centers. In China, the phones are manufactured. The worldwide ecosystem of internet startups and venture capitalists came together to form Infinix. With a market share of 2.87 percent as of March 2023, Infinix ranks as the ninth most popular smartphone brand in Bangladesh. (statcounter”s source”).
Company Plan
In 2016, Infinix Mobile began operations in Bangladesh. However, there was no storefront or service center available. Instead, they began selling their phones directly through a small web store in their area. Everything about their products was appealing, from the appearance to the specs to the price. Building a devoted customer base in the country has been challenging, nevertheless, due to the lack of any real shop or service facility. However, this company significantly reduces the investment, risk, and necessary business management. Therefore, the likelihood of achieving a lucrative company venture is greater, regardless of the volume of sales. Plus, the company may sell their phones for a fraction of the original price.
On the other hand, Infinix Mobile opened up brick-and-mortar stores and service facilities nationwide in 2021 so customers could buy official phones and get them serviced in person. Without a doubt, this will aid the brand in solidifying its position in the market.
A Look at Infinix’s Future in Bangladesh
One of the most contemporary smartphone brands with respectable specs and reasonable prices is Infinix. Phones released recently, such as the Infinix Note 12 Pro, Note 12, Note 2023, Note 12, G96, G88, etc., were well-received by consumers. The next year, the Infinix Hot30, 30i, Note30, and 30 Pro received an overwhelming amount of praise from smartphone enthusiasts and buyers. This brand’s reputation reached new heights with the release of high-end phones such as the Infinix Zero 30 5G and GT 10 Pro. That being said, they might easily become a household name in Bangladesh.