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Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gardner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing. Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments…